
In a nutshell
Ruuf is the first solar marketplace in LatAm that connects homeowners with solar installers and lenders. It provides homeowners with a customized design, low-cost financing, and competitive offers from best-in-class local installers in less than 10 minutes.
DIF II
CL
33.4489° S, 70.6693° W
(7) Affordable and Clean Energy
(13) Climate Action
n/a
KPI's
2024 consolidated metrics
Installed capacity
(MWp)
4
CO2 emissions avoided (ton CO2eq)
2.6k
Money saved ($) with energy generation
1.73M
% of clients with financing
64%

Positive Notes
Ruuf had another standout year, achieving 4x sales growth, expanding to four times as many regions, and doubling the team size. The company's operations now have the potential to reach 91% of Chile’s population (up from 70% in 2023), reinforcing its position as the leading solar marketplace in the country.
A major milestone was the launch of Vlad, Ruuf’s proprietary algorithm that automates bill of materials generation for any project. This innovation enables faster, error-free scaling, enhancing efficiency across installations.
Lower and middle-income households still face high energy burdens, making solar adoption critical for energy resiliency. Expanding financing options is key to unlocking broader access and ensuring a just energy transition.