In a nutshell
Chat GPT and MidJourney can be used to cheat on homework, but they can also supercharge reading as a fun and engaging source of education and early childhood development. That’s Yuna’s secret sauce, an AI-powered app to reimagine how children engage with reading and learning from stories.
DIF II
BR
23.5558° S, 46.6396° W
(3) Good Health and Well-Being
(4) Quality Education
n/a
KPI's
2024 consolidated metrics
Unique
downloads
298k
Monthly Active Users
55k
Avg. Story Ratings
4.7
Total Yuna Stories Written
915k
Avg. Stories per Account
4
Positive Notes
Yuna continues to expand its impact on children's storytelling and literacy. Its AI has now generated over 1 million stories for more than 50,000 monthly active users, doubling engagement since launch. In 2024, Yuna secured its first IP partnership with Jujubanautas, an educational content page for kids. Notably, 93% of users access the app on older Android devices, highlighting strong adoption in lower-income segments, and 33% of users are children aged 4 to 7, reinforcing its role in early childhood education.
The impact of AI on children’s development remains an ongoing discussion. More broadly, apps and social media engaging with children must balance user engagement and monetization strategies with responsible digital experiences that promote positive habits like reading and creativity.